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        State of the CMO 2019

        CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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        Taking performance cues from east Asian markets

        As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.

        Dr Chris Baumann

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        Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

        Isaac Lai

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        Why Australia needs more leaders

        A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

        Dan Banyard

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        How data is driving the customers of a lifetime for BaubleBar

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        Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

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        &gt;Writes article about how to show diversity in an authentic way&gt;All featured opinions are from white women

        Jennifer Metcalfe

        Food for Thought: How can brands show diversity in an authentic way?

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        Excellent post, congratulations !!! - Prof Paulo Coelho | https://www.drpaulocoelho.c...

        Prof Paulo Coelho

        The B2C and B2B marketing transformation helping Invisalign win more smiles

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        Great article - but regarding "For a team to achieve their full potential, Edmonson also advises leaders balance psychological safety wi...

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        3 skills you need to drive better collaboration - Business leadership - CMO Australia

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